Swindleeeee!!!!!

The amusingly named Swindleeeee!!!!! is a blog that tracks "Emusic and the digital music industry."  If you dig on Emusic, it's well worth a trip over there. There's a great post there about how Emusic might consider leveraging their free download program to encourage more utilization of the service. Apparently, the average Emusic user fails to use about half their number of subscription downloads. I commented on the post, because I was just flat amazed that underutilization could be a problem. My 90 downloads are usually gone in about the first week.

The blog isn't updated very often anymore, but there's a wealth of information to be gleaned from reading the old posts. In the sidebar, you'll find links to a number of interviews with David Pakman (President and CEO of eMusic) along with links to Emusic employee blogs and a few other useful resources.

Frank Hecker is the author of Swindleeeee!!!! (find the story behind the name here, it's funny). He was nice enough to sign up for a Vox account to respond to my earlier post on the future of Emusic. You can find him on Vox here. But I wouldn't count on him being a regular, since he's pretty busy being the Executive Director of Mozilla Foundation.